When Ole Kirk Christiansen began making wooden toys, stepladders and ironing boards at his home workshop in Billund, Denmark, he probably never dreamt that his colorful bricks would be one of the most popular toy brands in the world.
He and his son Godtfred were able save Lego from disaster by taking it in a different direction.
Ole Kirk Christiansen is a Danish carpenter who was raised in a tiny village situated in the edge of the countryside. He turned his love for whittling into one of the most sought-after toys. The construction toys, known as LEGO bricks that are found in more than 130 countries worldwide, are loved by children and adults alike.
The woodworking workshop he owned was destroyed in 1924 due to an fire that started by his sons who foolishly ignited shavings of wood. Ole rebuilt his business despite the loss of wood. In case you have any queries regarding wherever as well as the best way to make use of Affordable Lego sets, it is possible to email us from our own web page. He soon started selling wooden toys.
During the yo-yo boom of the 1930s, the company produced a huge number of yo-yos that were unsellable that the business was close to going into bankruptcy. Fortunately, Vejle Bank stepped in with a loan and Ole rebuilt the factory. Ole rebranded the company Leg Godt (Danish for "play well") to be a reflection of its new direction.
Godtfred Kirk Christiansen, who built his father's wooden toy business into a worldwide toy empire, died in his home in Billund, Denmark. He was 75.
Godtfred chose to focus the company on plastic toys after the fire that caused the destruction of his family's wooden warehouse. His brothers, Karl and Gerhardt--who had been the directors of plastic and wood product manufacturing respectively--disagreed.
Godtfred was traveling on a boat to London when he ran into a buyer. He suggested that, instead of making exclusive toys, manufacturers of toys could create a system that sets of toys are interconnected. This led to the invention of the modern Lego design that has tubes and studs, which was first patented on January 28th, 1958.
In the 1940s, a company known as Kiddicraft introduced "Kiddicraft Self-locking Building Bricks". They were plastic hollow rectangular blocks that had four studs that were placed on the top. The studs were inserted into the studs of another block.
When Kirk Christiansen and Godtfred visited a British manufacturer of the first injection molding machine, the salesperson presented them with these bricks to show the types of toys that could be made by using them. It doesn't matter if Kirk was aware that the bricks were patented or not He copied them and called them Lego. This led to a empire that is still worth billions of dollars every year. Hilary Fisher Page, the creator of Kiddicraft died in 1957.
Lego bricks are among the most sought-after toys in the world. Their popularity is due to the fact that they are child-friendly, durable, and versatile. They can be constructed into everything from cities to spaceships and have inspired many projects by children all over the world.
Godtfred came up with the idea for his stud-and tube system after a discussion with a buyer of toys. The buyer suggested that the toy makers could create a system in which toys sets are interrelated and can be used to construct various kinds of structures. The Lego system was created from the idea. Sets of furniture pieces as well as dollhouses were released in 1971, while the company's transportation options expanded with ship and boat sets that included hull pieces that floated.
Lego's Technic series, which included mechanical components with intricate details, set the standard in the 1980s. Nine years later it introduced the Minifigure citizens in yellow who now appear in themed play sets. Lego introduced Duplo in the same year, a larger line of blocks designed for children who can't handle the original small bricks.
Today, Lego is a global toy company with 10 theme parks as well as a movie franchise. Even after its expansion the company has managed to retain a loyal base. This loyalty is rooted in the fact that Lego feels less like a ruthlessly commercial enterprise as a friend from the past.
Lego has grown into so much more than it's a basic toy. In 1998 it was named Toy of the Century, beating teddy bears and Barbie and has since grown into a media empire that includes books, television shows and theme park experiences.
It also has a line of robots that can be programmed named Mindstorms that have been instrumental in shaping the company's educational strategy. Its underlying educational theory that is influenced by Seymour Papert's constructivism, is that kids learn best when they build things.
Ninjago is currently the most prominent theme of Lego conventions and also the film inspired massive collaborative builds. The very first LEGO set, Ninjago City, 70620 has inspired other LEGO themes.
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