Through its legendary interlocking bricks, Lego has challenged the imaginations of adults and children for more than seven years. Recently, the company has overtaken Ferrari as the most influential brand worldwide.
Initially, plastic toys were not well-received by consumers. Following poor sales, a lot of shipment were returned. By 1954, Godtfred Kirk Christiansen had been promoted to the position of junior managing director and had introduced the concept of an toy-based system.
Ole Kirk Christiansen was a Danish carpenter who established his company in 1932. He made wood toys, stepladders and ironing boards. He integrated his name into the brand and renamed it Lego, a play on words that refer to the Danish term leg godt, meaning "play with pleasure."
When the carpentry jobs dried up during World War II he began making plastic toys. But this venture wasn't an immediate success.
In 1947, he acquired a plastic molding machine and invented the first plastic bricks that interlock. He then had his son Godtfred run the business.
Ole Kirk Christiansen, a Danish architect, founded LEGO in 1932 at his workshop in Billund. The company was named after the Danish phrase leg godt (play well).
In 1947, he was the first toy maker in Denmark to buy a plastic injection-moulding machine. The company began making simple auto-binding bricks. In 1949, these bricks were renamed Lego and in 1958 they enhanced them with interlocking tubes as well as studs. This was the year Christiansen passed away and Godtfred took over the company.
Lego introduced Duplo in 1969. They were larger blocks designed specifically for children under the age of. Nine years later they produced the first Minifigures.
Lego bricks are among the most universally recognisable childhood toys in the world. But what exactly are they made of? And why do they hurt when you get them on your feet?
By 1947, the company moved from woodworking (ladders, stools ironing boards) to the production of plastic toys. It had also bought a new kind of injection-molding machine that allowed the creation of what would later become the famous Lego bricks. They were known as Kiddicraft Self-locking Bricks. They were made using cellulose acetate, which is an ordinary polymer used for eyeglass frames today.
In the early 1950s, a lot of LEGO shipments were returned due to low sales. Godtfred however was determined to see his plastic bricks become a hit. He spoke with an international toy buyer and developed the now-standard system in which pieces click together.
Minifigures were released after nine years and were a key part of LEGO themed sets. Then, Lego introduced licensed themes based on popular films such as Star Wars or Harry Potter.
The basic Lego brick form has remained the same from the beginning. The satisfying click coupling mechanism is what has enabled it to endure and develop over generations of children.
LEGO also creates a range of more advanced sets, including the Technic line, which can be used to construct realistic machines, and the Duplo lines, which have larger bricks aimed at younger children. In the event you loved this article and you would love to receive much more information regarding best lego set - http://airconditionerfixer.com/ - generously visit the site. LEGO also keeps its fingers on the trending world of the world of pop culture through its partnerships with major TV and film franchises.
Kristiansen purchased a plastic molding machine in 1947, which transformed the company. He purchased a plastic injection molding machine, which allowed Lego to mass produce its toys.
In 1969, Duplo was introduced, which were larger bricks aimed at children of a younger age. In 1977, Technic, a line of toys for older children launched with robots and programmable features. In 1978, Lego released its first minifigures.
These tiny modular bricks have soaked up the culture of childhood. What do they consist of?
With a growing following, LEGO began to introduce sets that could be assembled with all components included. This proved to be an extremely popular move, as customers were enticed to purchase sets again and again.
DUPLO was first introduced in 1969, which was a larger set of blocks intended for children. Nine years later they introduced the Minifigure tiny toy with a posable face. a smiling face.
The company is still flourishing, with a finger in the pulse of pop culture. They've joined forces with other popular brands like Star Wars and Harry Potter to keep their offerings fresh and relevant to the new generation of users.
In 1969, Lego introduced the Duplo series, which was a larger block for children. Then in 1978 came the first minifigures that had movable arms and legs.
In 1963, the building material that was used to make LEGO bricks was replaced by the more durable acrylonitrile Styrene (ABS) plastic. ABS is more resistant to damage and will keep its color longer.
LEGO has now produced a vast variety of toys and related products, including board games, retail stores, movies and theme parks.
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