Ole Kirk Christiansen, who began manufacturing wooden toys, ironing boards and stepladders in his Billund, Denmark workshop, probably didn't think that his colourful bricks, that he built at his own workshop, would one day become the most popular toy manufacturer in the world.
But he and his son Godtfred managed to snatch victory from the clutches of adversity by taking Lego in a new direction.
Ole Kirk Christiansen, a carpenter who lived in a remote village in rural Denmark, turned his love of whittling into the world's most beloved toys. Also known as LEGO bricks, the building toys are played with across 130 countries around the world by millions of children and adults.
The woodworking workshop he owned was destroyed in 1924 after an fire that started by two of his sons foolishly ignited wood shavings. Despite the loss of wood, Ole rebuilt and soon the company grew through the sale of wooden toys.
During the yo-yo boom of the 1930s, the factory produced a huge number of yo-yos that were unsellable that the company nearly went into bankruptcy. Vejle Bank provided a loan, and Ole was able rebuild the factory. Leg Godt, which is Danish for "play well" was changed in order to represent the current direction of Ole.
Godtfred Kirk Christiansen died in his home in Billund, Denmark. He had grown his father's company of wooden toys to a global empire. He was 75.
Godtfred chose to focus his company on plastic toys after an fire destroyed his family's wooden toy warehouse. His brothers, Karl and Gerhardt--who had been the directors of plastic and wood product manufacturing respectively--disagreed.
Godtfred was traveling on a boat from London when he met the buyer. He suggested that rather than creating distinctive toys, the manufacturers of toys should develop a system where sets of toys can be interlocked. That led to the development of the modern Lego stud-and-tube model, which was patented on 28 January 1958.
In the late 1940s, a firm called Kiddicraft introduced "Kiddicraft Self-Locking Building Bricks". The blocks were rectangular hollow plastic with four studs at the top. Each stud fit into the studs of a different block and allowed them to be stacked firmly.
In the time that Kirk Christiansen and Godtfred visited the British supplier of the first injection molding machine, the salesperson showed them these bricks to demonstrate the type of toys that could be made using it. Kirk Christiansen, regardless of whether was aware or not that they were patentable copied them and renamed them Lego. If you treasured this article so you would like to acquire more info concerning check out these outstanding lego kits i implore you to visit our website. This was the beginning of a market for toys that is still worth billions today. Hilary Fisher Page committed suicide in 1957, when she was the founder of Kiddicraft.
Lego bricks are among the world's most popular toys. Their popularity stems from the fact that they are kid-friendly, durable, and versatile. They can be constructed into everything from cities to spaceships and have inspired countless creations by children worldwide.
Godtfred came up with the idea for his stud-and tube system from a conversation with a buyer of toys. The buyer suggested toy manufacturers should develop a system which toys sets are interrelated and can be used to construct various kinds of structures. The Lego system was born out of this concept. In 1971, sets with furniture and dollhouses were released. Lego also widened its transportation options by introducing ships and boats that featured hull pieces which floated.
Lego's Technic series, which contained mechanical components that were detailed, set the standard in the 80s. Nine years later,, it introduced the Minifigure citizens in yellow who now appear in themed play sets. In the same year, Lego introduced Duplo, a line of larger blocks for kids that can't easily handle the small initial bricks.
Today, Lego is a global toy company with 10 theme parks as well as a film franchise. Although it has expanded it has been able to maintain a loyal customer base. This loyalty stems from the fact that Lego is less of an uncompromising commercial venture rather than a familiar family member.
Although Lego is best known for its plastic construction bricks but it is now much more than just toys. In 1998 Lego was voted Toy of the Century. It beat out teddy-bears and Barbie. Today, the company is a massive media empire, with books, TV shows, as well as theme parks.
The company also offers a line of robots that can be programmed named Mindstorms which have been instrumental in shaping the company's educational strategy. The underlying theory of education that is influenced by Seymour Papert's constructivism, is that kids learn best by building things.
Ninjago is currently the most prominent theme of Lego conventions, and the movie inspired massive builds that are collaborative. The style of the original set, Ninjago City 70620, has also inspired the design of other LEGO themes.
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