With its iconic interlocking blocks, Lego has challenged the imaginations of adults and children for over seven decades. Should you beloved this post and you wish to receive more details regarding worthy star wars lego sets i implore you to check out our own internet site. Lego recently surpassed Ferrari as the most powerful brand in the world.
Consumers initially did not like plastic toys. Following poor sales, a lot of shipments were sent back. Godtfred Kirk Christiansen, who was promoted to a junior manager in 1954, developed the concept of a toy that could be interactive.
Ole Kirk Christiansen was a Danish carpenter who began his company in 1932. He designed wood toys, stepladders, and ironing boards. He incorporated his name into the brand and renamed it Lego which is a play on the words of the Danish phrase leg godt, meaning "play well."
During World War II, when regular carpentry work dried up and he was forced to begin creating plastic toys. But this venture wasn't an immediate success.
In 1947, he purchased the plastic molding equipment and invented the first interlocking plastic bricks. Godtfred was his son. was appointed the job of managing the company.
Ole Kirk Christiansen, a Danish architect, founded LEGO in 1932 at his workshop near Billund. The company's name is derived from the Danish phrase leg godt (play well).
In 1947 he became the first toy maker in Denmark to buy a plastic injection-moulding machine. The company began producing basic automatic bricks. In 1949, the bricks were changed to Lego and, in 1958, they improved them with interlocking tubes and studs. In the year 1958, Christiansen died and Godtfred assumed the business.
Lego introduced Duplo in 1969. They were larger blocks made for younger children. Nine years later, they created the first Minifigures.
Lego bricks are now the most popular childhood toys across the globe. What exactly are they made of? Why do they hurt when you take a walk over them?
In 1947, the firm changed from the production of wood products (ladders and stool) to producing plastic toys. They also purchased an injection molding machine, which enabled the creation of what would later become the famous Lego bricks. They were known as Kiddicraft Self-locking Bricks. These bricks were made from the cellulose-acetate polymer still used to create eyeglass frames.
A lot of LEGO shipment were returned in the 1950s because of low sales. Godtfred however, was determined to make his plastic bricks become a hit. He invented the method that has become the norm, which allows pieces to click together after consulting with an overseas toy retailer.
Nine years later the company released Minifigures, a line of yellow humanoid figures that quickly became a standard in themed LEGO sets. Later Lego released licensed themes based on popular films like Star Wars or Harry Potter.
Since its inception the basic Lego brick has not changed. Its dependable click coupling system is what has enabled it to survive and grow over generations of children.
Toy makers also create several sets with advanced features. This includes the Technic range that allows kids to create realistic models. The Duplo line, on the other hand, has larger bricks aimed at children of a younger age. Additionally, LEGO has kept its fingers on the pulse of contemporary culture by partnering with major TV and film franchises.
In 1947, Kristiansen made a purchase that would change the direction of the company. He purchased a plastics injection molding machine that allowed Lego toys to be produced in large quantities.
In 1969, Duplo was introduced, which were bricks with larger dimensions aimed at younger children. In 1977, Technic, a line of toys for older children launched with sets that included robots and programmable features. And in 1978, Lego released its first minifigures.
These little modular bricks have soaked up the culture of childhood. What are they actually made of?
LEGO introduced sets that contained all the components required to complete the set. This was a huge success, and people were encouraged to buy the sets again and again.
In 1969 the company introduced DUPLO bigger bricks that were more comfortable to handle for younger children. Nine years later, they launched the Minifigure, a small, posable toy that featured a smiling face.
The company is still thriving with its fingers on the pulse of popular culture. The company has teamed up to produce products that are relevant and fresh for their new customers.
In 1969, Lego introduced the Duplo series - bigger blocks for children. In 1978, Lego introduced the first minifigures, with moveable legs and arms.
In 1963, the material used for LEGO bricks changed from cellulose acetate to the more durable acrylonitrile butadiene Styrene (ABS) plastic. ABS is more resistant to damage and will keep its color longer.
LEGO has now produced a vast range of toys and related products, including board games, retail stores, movies, as well as theme parks.
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