Lego's iconic interlocking blocks have challenged children and adults alike for more than seven decades. Lego recently surpassed Ferrari as the world's most powerful brand.
Consumers initially did not like plastic toys. In the aftermath of poor sales, a number of shipments were sent back. Godtfred Kirk Christiansen, who had been promoted to junior managing director in 1954, presented the concept of a interactive toy system.
Ole Kirk Christiansen, a Danish carpenter, started his company making wooden toys, stepladders and ironing boards in 1932. The company was incorporated under his name and renamed Lego. Lego as a play on words for the Danish phrase "play well."
When the carpentry jobs dried down during World War II he began making plastic toys. But this venture wasn't a success at first.
In 1947, he purchased the plastic molding equipment and invented the first interlocking plastic bricks. Godtfred his son was appointed to the task of managing the company.
In 1932, Ole Kirk Christiansen founded LEGO in his workshop in Billund, Denmark. The company's name is derived from the Danish phrase leg godt (play well).
In 1947, he was the first toy manufacturer in Denmark to purchase an injection moulding machine made of plastic. The company started making simple automatic bricks. They were changed to Lego bricks in 1949, and enhanced with interlocking studs as well as tubes in 1958, the year prior to when Christiansen died and his son Godtfred inherited the company.
Lego introduced Duplo in 1969, which were bigger blocks designed specifically for children under the age of. Nine years later they produced the first Minifigures.
Lego bricks are among the universally recognisable childhood toys in the world. What is the material they are made of? Why do they hurt when you walk on them?
In 1947, the company had changed from woodworking (ladders, stools, ironing boards) to manufacturing plastic toys. The company also bought an innovative type of injection molding machine which enabled it to produce the iconic Lego bricks. If you loved this article and you would like to get extra facts about outstanding lego sets for enthusiasts kindly pay a visit to our own web-page. They were referred to as Kiddicraft Self-locking Bricks. They were constructed from cellulose-acetate, which is a polymer used to make eyeglass frames.
A lot of LEGO shipments were sent back in the 1950s due poor sales. However, Godtfred was determined to make his plastic construction bricks a success. He created the system that is now standard, which allows pieces to click together after consulting an overseas toy buyer.
Nine years later, the company introduced Minifigures an assortment of yellow humanoid figures which became the mainstay of themed LEGO sets. In the following years, Lego introduced licensed themes based on popular movies like Star Wars or Harry Potter.
Since its creation the basic Lego brick has remained the same. The satisfying click coupling mechanism is what has allowed it to survive and grow over the generations of kids.
LEGO also creates a range of more advanced sets, like the Technic line, which can be used to construct real-looking machines, as well as the Duplo lines, which have bigger bricks targeted at younger children. In addition, LEGO has kept its eye in the pulse of contemporary media, working with major television and film franchises.
Kristiansen purchased a plastic injection molding machine in 1947 which changed the company. He purchased a plastic injection molding machine that allowed Lego to produce in bulk its toys.
In the year 1969, Duplo, the bigger bricks aimed at younger children was introduced. Later, in 1977 the Technic line debuted, with toys aimed at older children that included programmable robots; In 1978, Lego produced its first minifigures.
These little, versatile bricks have saturated the world of childhood. What are they actually made of?
LEGO introduced sets that included all the components needed to complete them. This proved to be a very popular move, as customers were enticed to purchase sets over and over.
DUPLO was launched in 1969, which was a larger set of blocks intended for children. Nine years later, they released the Minifigure tiny toy with a posable face. an adorable face.
Today the company continues to thrive with its fingers on the pulse of the world of pop culture. They've teamed up with other popular brands like Star Wars and Harry Potter to keep their products fresh and relevant to the new generation of users.
In 1969, Lego launched the Duplo Series - larger blocks for children. In 1978, Lego introduced the first minifigures with moving legs and arms.
In 1963 in 1963, the LEGO bricks were constructed of ABS plastic, not cellulose Acetate. ABS is more resistant to damage and also retains its color better.
LEGO creates a variety of products, including retail shops, board games, movies and theme parks.
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